Nudgr — Member Retention Intelligence

|Apex PerformanceDemo

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You're viewing a demo — data is simulated for Apex Performance · 847 members · health score 78.Get started free →

Gym Health ScoreGood

↑2 pts

vs yesterday

0557085100

30-day trend

Apr 1Today

Overnight summary

new at-risk

Members whose visit frequency has dropped to warning levels overnight. Each one is a potential cancellation.

nudges ready

AI-drafted re-engagement messages awaiting your approval. Approve in one tap — no writing required.

$43.2k

revenue at risk

Monthly recurring revenue tied to at-risk members. Saving even half of these prevents a serious revenue hit.

check-ins today

Jake · 5:05 pm

34 members have checked in today. Last: Jake Williams at 5:05 pm.

Score breakdown

Member health avg

78×22%

At-risk percentage

97×18%

30-day activation

67×13%

Retention forecast

94×13%

Visit frequency trend

53×10%

Winback conversion

40×10%

Coach impact

80×5%

Members on hold

74×9%

Active Members

—

Current memberships

On Hold

—

Memberships paused

Historical Members

—

Win-back candidates

Members at Risk

312

↑ 4 new this week

Members whose visit frequency or health score has dropped to a warning level — potential cancellations if not engaged soon.

Revenue Exposed

NZ$43k

across churn signals

Monthly recurring revenue at risk if all flagged members cancel. A retention nudge costs pennies compared to losing this.

Avg Health Score

72.0

↓ 1.8 pts this period

Mean health score across all active members (0–100). Below 60 is a warning sign; below 50 means systemic churn risk.

30-Day Activation

68%

37 of 54 new members

First-month activation rate. Members who hit 8+ visits in 30 days are 3× more likely to still be active a year later.

Live Signals12Updated now

PAYMENT RISK3m ago

Jordan Davis — 3 failed payments across 2 billing cycles. Check-ins down 55%.

PAYMENT WARNING11m ago

Jamie Torres — first failed payment this billing cycle. Soft nudge recommended before escalating to PAYMENT RISK.

CHURN RISK7m ago

Jake Williams — health score at 24, final 7-day churn window. Last check-in Apr 7.

ACTIVATION18m ago

Pita Havili — joined 12 days ago at Apex Performance, no sessions booked yet. Activation at risk.

PACKAGE UTILISATION1h ago

Maya Williams — 8-session service package (Apr 10), 2 used, gone quiet for 16 days.

Retention ForecastPREDICTIVE

AI predicts who is most likely to churn and when, based on attendance decline, pattern breaks, and cohort benchmarks.

Likely to churn / 30 days

42 members$4,872/mo

Likely to churn / 60 days

91 members$10,556/mo

Likely to churn / 90 days

156 members$18,096/mo

First 30-Day ActivationHABIT FORMING

The critical early-habit window. Members who reach 3 visits in the first month rarely cancel — use this to spot who needs an early nudge.

1Joined → First check-in

54100%

23 visits milestone

4481%

38 visits habit formed

3769%

Retention Cohorts — by join month

Monthly retention by join date cohort. Reveals whether newer members are retaining as well as older ones — a dip signals a product or onboarding issue.

Nov

86%

Dec

72%

Jan

81%

Feb

74%

Mar

84%

Apr

68%

Lifetime Value by Member Type

Average revenue per member type over their expected tenure. Guides where to focus retention energy — keep your highest-LTV members happiest.

Founding

$480

/month avg

12 members

Annual

$295

/month avg

285 members

M2M

$165

/month avg

430 members

Class pack

$89

/month avg

120 members

Cancellation IntelligenceTHIS MONTH

Why members cancel and the revenue lost per reason. Addressing the top 1–2 causes has an outsized impact on churn rate.

Total Cancellations

This Week

5.2 avg/wk

Trend

↑ 35% vs last month

Too expensive

35% of cancels

−$1,440

28% wb

↑

Moving / relocation

22% of cancels

−$785

12% wb

→

Not using it enough

17% of cancels

−$720

41% wb

↑

Injury / health issue

13% of cancels

−$645

62% wb

→

Switched gym

9% of cancels

−$380

9% wb

↓

Work / schedule change

4% of cancels

−$180

38% wb

→

Competitive Risk ClustersGEO SIGNAL

Postcodes where your member churn rate is spiking above average, correlated with nearby competitor openings.

South Austin787044 members

New F45 opened on S Congress — churn rate 2.4× avg in last 60 days

2.4× avg

churn rate

Hyde Park787515 members

Barry's Bootcamp opened nearby — elevated churn cluster forming

1.9× avg

churn rate

East Austin787023 members

Low-cost competitor in area — price sensitivity signals elevated

2.1× avg

churn rate

ERNr by NudgrBeta

Learn more →

Points with Purpose. Rewards that Matter. Members earn points for visits, classes, streaks and referrals — and redeem them for rewards you define. See your full points liability in real time from the ERNr tab.

VisitsSession attendanceStreaks & milestonesReferral rewards

Churn Signal MonitorLIVE

Real-time behavioural triggers that precede cancellation — attendance drops, broken routines, missed classes. Caught early, most are preventable.

Gym & Fitness Signals

4 types

Attendance drop 30%+8$1,760/mo

10+ day silence6$1,320/mo

Routine broken4$880/mo

Class cancellations ↑3$540/mo

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